Adopt a Bee

Greenpeace

We've been helping Greenpeace Poland for the past 3 years to prepare their fundraising campaign "Adopt a Bee". This is the 2018 edition, which focused on dangerous for the bees pesticides.

We’ve been writing stories for Greenpeace “Adopt a Bee” campaign in Poland for the past 5 years. They’ve been fund-raising some great projects to protect the bees: creating wild meadows, city gardens, bees hotels and campaigning anti toxic for pesticides.
We helped Greenpeace communicate their cause in the simplest way possible and one of the main brief points was to keep the message “optimistic”. This is one of the most important things when it comes to communicating for causes. If you say to someone “ we’re doomed, then they have no motivation to take action. If you show them “what if” then they feel empowered.
This years’ campaign was focused on mitigating the effects of climate change, which affects the delicate insects worse than humans. Poland, being the most coal-dependent country in the EU, doesn’t give its inhabitants an option to choose green energy. The animation is showing that with a quick action, we can replace the outdated energy systems and build nicer cities full of nature, where both humans and bees can coexist.

This years’ campaign was focused on mitigating the effects of climate change, which affects the delicate insects worse than humans. Poland, being the most coal-dependent country in the EU, doesn’t give its inhabitants an option to choose green energy.

The animation is showing that with a quick action, we can replace the outdated energy systems and build nicer cities full of nature, where both humans and bees can coexist.

The animation is showing that with a quick action, we can replace the outdated energy systems and build nicer cities full of nature, where both humans and bees can coexist.
The animation is showing that with a quick action, we can replace the outdated energy systems and build nicer cities full of nature, where both humans and bees can coexist.